Every business starts with the "profit" goal in mind. The key to reaching this goal is to present your products and services before prospective customers.
Nigerian and Africa have tried the use of offline media (including Radio, Television, Newspapers, etc. in advertising their business to prospective customers.
However, there's no effective way to measure the reach of your adverts; as many intending customers may not be reading, watching or listening to the various offline channels where your ads may have been placed.
Also, the actions people took after seeing cannot be effectively measured using this offline media unless your company is planning a intensive consumer survey that would consume very large business budget that may be have diverted to promote other parts of the business and may still not arrive at the results you hope to achieve.
Do you know how you can use Google Analytics to measure the customers' interactive with your "online billboard" (your website). Metrics like:
average time users spent on your website,
the kind of device they used to visit your website,
other website that lead them to your website,
the mobile networks/ internet providers they are using
the actual actions they performed on your website
and many more
The following video by Google will teach the importance of using Google Analytics on your website:
Also, I would love discuss some major things you should look out for when creating your website or better still disturb your website designer to implement on your website; but that will be for my next post... Stay tuned to our blog or reach out to us to help you grow your business...
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