Nigerian SMBs: Understand How Your Ego/Kudi (Money) translate to Revenue (èrè)

Measurement is a key part of business success. This is the only method through which you can attribute your every Kobo to a conversion. A conversion is said to occur when visitors on your website perform the specific actions you want them to perform which includes:

• signing up for your newsletter
• purchasing a particular product or service offering
• shares/ engages with your content.

In another words, conversions occur when users perform actions that leads to your business/ marketing goals and objectives.

In the video below, you'll learn more on what conversions mean and the kinds of conversions you can record. 

As you must have learnt from the video, you can track all your goals with Adwords, beginning from user initial interaction with your Ads to the stage when they perform actions that is of interest to you (Buy, Subscribe, Join, etc.).
Example of tools you can you can use to measure what users do when they see your Ads include: Google Adwords & Google Analytics. Your Adwords accounts manager should be able to show you how this works.
Henceforth, I would advise you to make sure you understand how your every kobo translates in conversions and greater revenue for your business... Do you need help, reach-out to us (Dahoners.com) and we are ready to get you started.